A look at the state of AirAsia’s ventures in other markets outside of its home country Malaysia and comparison with its current situation in Vietnam may provide a basis to evaluate the prospects of AirAsia’s prospective joint venture.
Malaysian low-cost carrier AirAsia is reportedly partnering up with
two domestic firms to start an airline in Vietnam that will start
operation in the beginning of 2018.
This is AirAsia’s fourth
attempt in 10 years to join in the Vietnamese air transport market. The
most recent attempt was in 2010 when AirAsia bought a 30 per cent stake
in Vietjet, hoping to launch the first flight under the brand Vietjet
AirAsia in July or August 2010.
However, this attempt failed not
only because the Vietnamese authorities did not allow the use of the
name Vietjet AirAsia, but because of internal reasons that the leaders
of the two sides did not mention then.
The previous two times was when it invested in Jetstar Pacific and when it tried to set up a new airline with Vinashin.
the aim to become a regional airline, AirAsia has partnered up with
investors in many countries in Asia to set up joint ventures. In
Thailand, Thai AirAsia holds the largest market share for domestic
travel at 29.5 per cent of the total transported passengers in 2016.
However, the carrier has a lot less success in other countries.
Japan, AirAsia partnered up with All Nippon Airways (ANA) to set up a
joint venture in 2012. Only one year after the first flight, this joint
The reason was reported to be the difference in management style of the two sides.
June 2013, AirAsia announced withdrawing from AirAsia Japan, leaving
ANA as the sole shareholder. ANA changed the name of the airline to
Vanilla Air and returned AirAsia all of its planes.
In July 2014
AirAsia tried to come back to Japan by establishing a new joint venture
with four other Japanese partners, namely travel company Rakuten (18 per
cent), cosmetics company Noevir Holdings (9 per cent), sporting goods
company Alpen (5 per cent), and investment company Octave Japan (19 per
cent), to set up AirAsia Japan again. AirAsia holds 49 per cent in this
venture. This new AirAsia Japan received its license to operate in
In Indonesia, Indonesia AirAsia is having a hard
time. In the third quarter of 2015, the subsidiary was the main reason
for AirAsia’s $95.9 million loss, as it recorded a 14 per cent fall in
The reason, according to AriAsia’s leaders, was the raft
of new regulations issued by the Indonesian government on air
In India, the joint venture between AirAsia and Tata,
AirAsia India, also met some difficulties due to regulations of the
Indian government, requiring airlines to have at least 20 planes in
order to fly internationally.
Moreover, the license to fly between Malaysia and India has already been given to Malaysia Airlines and Malindo Air.
some markets, there are tight regulations on foreign ownership that
limit the operation of airlines. India and Indonesia are already more
open than Vietnam in this respect.
On the other hand, the success
of AirAsia in Thailand was mainly due to fortunate market conditions: at
the time when Thai AirAisa was launched, Thailand only had one low-cost
airline, Nok Air, which had a small market share and was not very
In Vietnam, there are already two low-cost airlines,
namely Vietjet and Jetstar Pacific. Vietjet holds a big market share in
the domestic market already.
AirAsia’s return shows that the Vietnamese air transport market has big potential but competition is fierce, too.
the moment there are four airlines in Vietnam, namely Vietnam Airlines,
Vietjet Air, Jetstar Pacific, and VASCO. SkyViet and Vietstar were
reported to have applied for the license last year but at the moment
there has been no new announcement.