Thursday, September 23, 2010

Middle-Eastern Arrivals Continue to Grow for Thailand


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Thailand continues to see a steady increase in visitor arrivals from the Middle East, the kingdom welcoming a total of 261,657 visitors, representing 22.20 per cent growth, in the first six months of 2010. This comes in spite of the country’s political situation during April/May.

Thailand, the 22nd of September 2010: The Tourism Authority of Thailand’s (TAT) Dubai has been meeting with local travel trade partners on a regular basis to strengthen relations and restore confidence in travel to the kingdom, according to officials.

Numbers have been boosted on the back of TAT Dubai’s TV commercial initiatives promoting “Destination Thailand” on Al Jazeera and Cable TV Showtime Orbit, which cover the entire Middle Eastern region.

The TAT office also launched a “Thailand Summer Special Offer” joint promotion with Etihad Airways, which runs from June through September 2010. The promotion is supported by an online advertising campaign, radio spots and special in-store promotions at various department stores and shopping malls.

In addition, TAT Dubai aims to achieve extensive media coverage in an effort to restore confidence among individual travellers and encourage them to travel to Thailand and is actively generating news and promoting activities via online as well as print media.

The UAE decision to lift the ban on travel to Thailand just in time for the onset of the outbound travel season for the Middle East is expected to boost the flow of tourists into the Kingdom with analyst speculating unprecedented figures for Middle Eastern visitors in 2010.

In conclusion, Qatar Airways has also announced the introduction of additional Doha-Bangkok flights as well as a Doha-Phuket direct flight.

Commencing 1 November 2010, Qatar Airways will be operating an additional flight on its Doha-Bangkok route, raising the total number of flights from two to three per week. The airline has also announced the launch of a daily Doha-Phuket direct flight scheduled to commence on 11 October 2010.

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