The campaign, with support from Thai Airways International and TAT's
According to TAT’s Governor, Mrs. Phornsiri Manoharn, TAT is trying to eradicate low-priced package tours from China, and has come up with new initiatives to attract higher spending Chinese visitors to Thailand. There are currently 50 travel agencies in
“It might sound very controlled but we really need to maintain our standards,” said Mrs. Phornsiri Manoharn, TAT’s Governor, revealing that each package tour for high-spending tourists that these operators organize cost 9,000 Chinese Yuan or around 50,000 Baht, and these tourists will tend to spend more during their stays.
As soaring oil prices create an impact on the travel industry in general, possibly hurting the longer-haul markets, TAT has turned more of its attention to nearby Asian markets.
Ms. Eumporn Jiragalwisul , TAT’s Director, East Asia Market Division, said, “After a series of meetings with local land operators and China’s tour operators, the zero-dollar tour problem has been fully addressed and the situation is improving. Meanwhile, TAT is specifically emphasizing on promoting
In March this year, a mega-familiarization trip was organised and invited operators had a chance to experience new travel routes to offer to their clients. In June, to tap the potential of
Last year, Chinese visitors to